Trademarks

Overview

Building, safeguarding and promoting your unique brand identity.

At Bricker Graydon Wyatt, we help businesses build, safeguard, and grow strong brand identities through comprehensive trademark protection. Effective trademark strategy is essential for establishing brand recognition, customer trust, and long‑term business value. Our trademark attorneys provide full-service trademark counsel, including clearance, prosecution, registration, enforcement, and global brand management.
We work with domestic and international companies of all sizes, including public companies, private businesses, startups, and global brands, offering practical and strategic guidance to secure and defend their competitive advantage.

Services Include:

Trademark clearance searches:
Comprehensive U.S. and international clearance searches, watching services, and availability reviews to provide opinions and evaluate risk before adopting or prosecuting a trademark application.
Trademark registration:
Prosecution of trademark applications at the state level and before the United States Patent and Trademark Office (USPTO) and the World Intellectual Property Organization (WIPO), including coordination of international registrations and foreign national applications, .
Trademark monitoring:
Ongoing watch services to identify unauthorized use, infringement, dilution, or confusingly similar marks across global jurisdictions.
Trademark enforcement:
Cease and desist letters, Trademark Trial and Appeal Board (TTAB) opposition and cancellation actions, and federal or state trademark infringement litigation to enforce and protect brand rights.
Trademark portfolio management:
Portfolio audits, maintenance and renewal filings, strategic expansion planning, and guidance on consistent trademark use.
Trademark licensing:
Drafting and negotiating licensing agreements, monitoring compliance, ensuring proper use, and protecting royalty interests.
Trademark acquisitions:
Assistance with acquiring trademark rights through assignments, purchases, mergers, or asset transactions, including conducting due diligence for transactions involving trademarks.
Domain name strategy and protection:
Domain name registration, monitoring, domain name dispute proceedings, protection against cybersquatting, and strategy for ccTLDs and new TLDs.
Trademark risk assessments:
Evaluating vulnerabilities, identifying gaps, and recommending action plans to strengthen trademark portfolios.
Rebranding services:
Full rebranding support including name development, logo protection, clearance searches, and creation of new trademark portfolios.

Digital collectibles and metaverse trademark protection:
Protection and enforcement of trademarks for digital collectibles, virtual goods, avatars, and metaverse assets, including takedown notices and dispute resolution.
Crypto and Web3 brand protection:
Trademark guidance for cryptocurrency brands, blockchain platforms, wallets, DeFi products, NFT projects, virtual worlds, and Web3 technologies.
Support for NFT launches and digital brand drops:
Clearance searches, IP protection strategies, and enforcement for NFT mints, digital brands, and virtual land releases.